L’Imperial’s positioning is unusual. The rallies combine culture, luxury and discovery at the wheel of beautiful vintage cars for gentlemen drivers. Cyril Codron has developed a top of the range, elitist image through the originality and quality of his product offering.
Sponsorship
Several prestigious brands have been sponsoring L’Imperial from the start in 2006, including Moët & Chandon, Château Martet, Motul, Avis, Air France, KLM Cargo, Lalique and Valmont. Without these valued partners nothing would have been possible and their loyalty in sponsoring rallies remains the same today.
Numerous other sponsors are involved in relevant countries or where there is an appropriate opportunity. These include Lalique, Polo de Paris, Relais & Châteaux, Valmont, Singapour Airlines, Air France Cargo, Porto Rozes…
Opportunities for sponsors include presence in all editorial material : brochures, posters, website, menus etc. The classic cars participating in each rally also carry sponsors’ logos throughout the tour.
L’Imperial offers sponsors very high quality visibility, enabling brands to reinforce their image both in France and abroad through association with an exceptional event as well as the opportunity to target their selected audience.
Cyril Codron works closely with each sponsor in order to develop a tailored programme appropriate to the sponsor’s needs and the event itself, including visual presence, hospitality, products, transport…
Advertising
Prior to each tour advertising is placed in the specialist car media and in luxury titles to create awareness of the event.
Media relations
Tours are frequently featured in the media, with several pages often devoted to the event creating high visibility.
« For 10 years L’Imperial Classic has become increasingly well-known, and now has a special place in the world of classic car collectors. It is therefore one of the major rally organisations in the world. »
This is the opportunity to reflect on a very unusual journey.
L’Impérial Classic is the only French company to offer vintage car rallies worldwide, combining not only speed but also the art of living and passion for cars.
These rallies, each centred on an exceptional destination, offer splendour, sophistication and true French style and elegance. These watchwords go hand in hand with the quality and originality of the hospitality on offer.
L’Impérial Classic could be nothing other than top of the range, and is today a major player in the vintage rally world. It combines receptions and private visits, fascinating spectacles in unique sites with tailor-made organisation, providing travel through sumptuous countries to explore culture and hitherto undiscovered sights.
L’Impérial Classic retains its fundamental principles, the guarantee of its success and its trademark : unique routes, precise preparation and « haute couture » style, trips which offer each participating team the chance to live their dream.
As a new decade dawns for l’Impérial Classic two outstanding new projects have been announced (the South Africa in 2016 and the end of the world : New Zealand in 2017).